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Automation

Your prospects are searching for what you sell – but will they find you? Search marketing is about getting found by prospects and converting them into opportunities.

Search Engine Optimization (SEO) is an easy-to-use tool that helps marketers without specialized knowledge drive more quality traffic to their website and landing pages.

 

Features and Benefits:

  • Analyzes your keyword rankings and those of your competitors so you can target areas of improvement
  • Suggests new keywords closely related to your company and your competition
  • Recommends web page optimizations to help search engines more effectively crawl and index your site
  • Identifies inbound link opportunities based on your targeted keywords and links to competitor sites
  • Connects search activity to wins so marketers can focus their efforts on keywords that drive revenue

 

Can also dramatically improve your paid search performance:

  • Discover which keywords are really driving revenue, not just clicks or form fills
  • Track the performance of Google AdWords, Bing or any other vendor with simple URL parameters
  • Quickly drill down into keywords, ad copy and more to make PPC reporting a breeze
  • Easily create and A/B test landing pages with paid search optimized content, all without any help from your IT department

 

The following complement SEO and SEM capabilities:

  • Create SEO-friendly landing pages with WYSIWYG landing page creator
  • Personalize important SEO sections of your web pages for specific segments - without any HTML code
  • Capture inferred information from visitors (such as location) to segment and localize content
  • Use progressive forms to capture more lead data from visitors over time

Be heard, get found and close more business. Don't go find customers, let it help customers find you.