Facebook for business
Through what other media channel can your business reach over 1 billion people, target exactly the demographic you wish and have direct communication with your customers?
This is why any business – big or small – should consider advertising on Facebook. It’s a great opportunity for a company to make online sales, get a following around the brand, create a platform where customers can discuss the products and, when done successfully, let people spread the word about your qualities.
Like experienced Facebook advertiser Freddie Jansson said in the interview about how to succeed in business advertising on Facebook:
“A large part of companies’ potential customers are there. Therefore, in my opinion, all companies should have a Facebook page where they can interact with their customers ... No other advertising channel, at least where you can communicate, can compete with those numbers.”
Online Sales vs. Attracting Likes
When creating a Facebook business strategy, it’s important to think through what you want to achieve. Is your goal to make ads and drive traffic to your website – perhaps a web shop where visitors can make a purchase – or do you want to drive traffic to a Facebook fan page where visitors can “like” what you do?
Many businesses benefit from both, so perhaps a combination is the best choice. Just make sure your primary reasons for being on Facebook is clear before you start working.
This is a straightforward way to advertise your business on Facebook. You make traditional external-website ads and when someone clicks through, he or she is directed to your web page where a purchase or sign-up can be made.
This way of using Facebook for business advertising has proven to be very successful for countless of companies. And when you do it, you’ll get the results right away. Just compare how much you spend on Facebook ads to the revenue and you’ll know whether or not you need to tweak your campaign in any way.
However, when doing external-website ads you may miss out on the social aspects Facebook is made up of.
Don’t forget that “liking things” is the backbone of this entire network.
Businesses may see better results – even when advertising a product or service – by first sending visitors to a fan page where they have to like the page to see the offer. After that, they can click out to the web page to make a purchase.
By doing your advertising in these three steps, you can combine brand making with sales.
However, a lot of businesses’ main reason for being of Facebook is just to get a fan base and not to make online sales. It might be a physical shop, say, a restaurant, a clothing store or any company that’s on Facebook primarily to raise brand awareness.
In that case, ads directly to the website might not be the best choice. Instead you want people to like your Facebook fan page where you can talk to them, run contests, arrange polls or other activities your customers want to engage in.
The goal is to have active fans that spread the word about you to their friends, which in the end can be profitable for any business.
- For more thoughts around how to build and maintain a business Facebook page, read Facebook Page Advertising – How to Get Fans and Keep Them
- For more thoughts around how to make your brand get a “voice” through people’s activities, read Social Advertising – Friends Trust Friends
Facebook Marketing for Small Businesses
But who benefits the most from Facebook marketing?
On the contrary to what many believe, online-business marketing on Facebook benefits small, traditional retailers the most.
Small businesses offer unique products or services to a smaller range of customers and Facebook provides an excellent opportunity to reach the exact target audience with a personal approach.
To succeed in small-business marketing on Facebook you don’t need to run a modern IT company. One benefit with Internet marketing for small business is that it allows you to compete with larger corporations.
If you offer a niche product or service, you might even have a competitive advantage. A large business will not have time to focus in depth on a single niche.
Using WebMarketingNow for Business Advertising
Facebook allows you to find, define and understand the demographics for your product. When you know who your customers are, you’re able to provide the right audience with the right product or service.
WebMarketingNow offers a powerful tool to use in small-business marketing on Facebook whether your goal is to drive traffic to a web site or to advertise your fan page. Create ads in a user-friendly interface, have a clear overview of the costs and get reports of your advertising results.
We also provide a user guide to use when setting up Facebook campaigns together with a live-chat service you can contact whatever trouble you have when creating or publishing ads.
For a small and mid-sized business with a tight advertising budget, WebMarketingNow is a valuable tool.
WebMarketingNow has helped many companies improve their Facebook business. A good case example is our work with Beauty Planet, a Swedish online cosmetics retailer:
Beauty Planet has seen a significant increase in order volume since launching its Facebook Ad campaign.
“It has given us additional revenue – additional sales.” Beauty Planet CEO and founder Björn Andres explains.
“It’s an efficient channel because we’re able to target our ads to the people who convert at the highest rates. I get better return on my investment and at the same time we strengthen our brand value.”
Test the tool for free to make sure it fits your needs. Once you decide to use it more extensively, we have a low, flat fee per month.